
San Francisco (CNN) -- CNN announced Tuesday that it is acquiring Zite, a Canadian tablet software developer.
Zite offers an iPad application that can build a personalized magazine based on someone's interests and social media feeds. The app can determine users' favorite topics from which articles they choose to read and how they rate each one, similar to the way the Pandora Internet radio station customizes music playlists to listeners' tastes.
CNN plans to operate Zite as an independent business, said KC Estenson, senior vice president and general manager of CNN.com, on Monday. In addition to financing Zite's ongoing development, CNN intends to promote the software on the news organization's website and television programs, Estenson said.
The Zite app, which is free, will not contain advertisements at first. Zite recently mined app-usage data for a report that showed users' interests by state, information that can be attractive to marketers. The app was downloaded 120,000 times during the week it debuted in March; a spokeswoman declined to provided current user statistics.






